What Social Media Expert Need To Know

Sory to say there are lots of people throwing “I'm social media expert” out there just because they are using twitter, facebook, or have an account at wordpress.com. Hell, I had it as part of my “about” on my blog, but I’ve chosen to just say that I advise people.

It’s more accurate, because expertise is fairly darned fleeting out there right now. With that in mind, I’ve been thinking about things I want a so-called expert to know (and I want you to add to this list, or call me out if you disagree): So, What Social Media Expert Need To Know?

Tactical

• How to install a blog (pick your software) on a hosted server.
• How to edit the sidebar to include a widget, or an embed, or anything.
• How to create, edit, and post at least one other type of media besides text.
• At least five social network accounts active, including but not limited to: LinkedIn, Yahoo! Groups, Facebook, Twitter, and YouTube.
• How to find and subscribe to a podcast WITHOUT using iTunes.
• Five stats worth knowing for any blog/website.
• How to structure a blog post so that humans and Google like it - same as SEO copywrithing
  

Social Media Strategic

• Which department you think your role should fall into.
• How your role ties to marketing, PR, advertising, R&D, finance, HR, sales.
• What tasks you’d expect a community manager to perform, and how would you measure them.
• How you expect a company to engage in “the conversation,” and what processes will go into place to make any of that matter.
• How to turn blog posts into business leads with social media strategy.
• How to listen and find where people are talking about you - .
• Ways to report your weekly listening and community work to a very senior level person in a huge company that has about 2 minutes of time to hear your briefing.
• Know about 100 rainmaker people in the space who are doing something. The more diverse the profession and location, the better.
• How to launch and operate a blogger outreach campaign.
• How to tie other media into social media as an integrated campaign.

Article Tribute

Copyright @ Arham biasa dikenal dengan Blogpreneur adalah seorang ahli komunikasi pemasaran media internet juga full time internet marketer (online strategist) dengan Profesi Online Media strategist. Spesialisasi di Internet Business, Internet Strategy dan Social Media Specialist serta SEO search engine optimization strategy juga Internet Political Marketing Strategy.