The effective social media expert participation is the ability to create, publish and share content which make rumor and drive trend issue. The sheer volume of information on the topic of social media marketing makes filtering and prioritizing what’s most important to a specific organization a challenging task.
By understanding the social web, audiences, horizontal media as it relates to fundamental online marketing principles, online tactics, social media tools and best practices, you can create a framework or roadmap for the development of a working social media marketing strategy.
As for building the framework for a social media strategy, I would suggest these 6 key considerations:
Audience – Listen and understand your audience insight. Then understanding how they communicate/interact on the social web. What types of social networks (usually specified by geo-location), social media sharing and assets do they engage? What are their goals for doing so?... the best way to understanding is you have to act as human, and fall into online communitiy
Strategic Plan - What online marketing you'll make? What approach will you take to meet the needs and interests of your audience in order to meet your own? Will you engage influencers, will you energize brand advocates or will you create demand by offering non-branded resources?
Objectives – It’s important to consider both the goals of the company as well as the audience you’re trying to reach. Marketing on the social web is about giving to get. Knowing what your community wants is key in reaching your own organization’s goals because you’re going to give it to them.
Tactics – What social media marketing secret tactics and corresponding technologies will you use to implement the plan? Blogging, microblogging, social networks, video, forums, blogger relations and outreach. There are many to consider.
Social networking Tools – What specific tools will you use to efficiently monitor, communicate, create and promote social content? WordPress, Facebook or MySpace, Twitter, YouTube, etc. Again, there are many to consider.
Metrics / KPI– How will you measure success according to the objectives you’ve identified? What tools will you employ and at what point will you take benchmark measurements as well as interval measurements? Who will you report results to in the organization and will there be success metrics that you can share with the community you’re engaging?
Copyright @ Arham biasa dikenal dengan Blogpreneur adalah seorang ahli komunikasi pemasaran media internet juga full time internet marketer (online strategist) dengan Profesi Online Media strategist. Spesialisasi di Internet Business, Internet Strategy dan Social Media Specialist serta SEO search engine optimization strategy juga Internet Political Marketing Strategy.
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